LinkedIn como plataforma de comunicación política
DOI:
https://doi.org/10.36151/RCAP.4.8Keywords:
political communication, leadership, LinkedInAbstract
The aim of this study is to explore the potential of the professional social network LinkedIn as a means of multidirectional dialogue in the field of global political communication, and in terms of leadership perception. To achieve this, an analysis of various relevant theoretical approaches is conducted, along with an exploration of internationally relevant news that has focused on social media, its advantages, and risks. Additionally, a descriptive analysis of some illustrative cases of highly active world leaders in this digital environment will be carried out. The results of the study will allow for a better subsequent understanding of the phenomenon of political communication on professional social networks.
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